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Local SEO, or local search engine optimization, is important for businesses that serve a specific geographic area. Here are some reasons why local SEO is important:

Increased Visibility

Local SEO can help increase the visibility of your business in local search results, making it easier for potential customers to find your business online.

Targeted Traffic

Local SEO helps you to target the right audience that is interested in your business, leading to higher conversion rates.

Competitive Edge

If you optimize your business for local SEO, you can gain a competitive edge over businesses that have not yet implemented a local SEO strategy.


Local SEO is a cost-effective way to promote your business online as it is more targeted and relevant.

Google Business Profile

Google Business Profile (previously known as google my business) is a free tool that helps businesses to manage their online presence on Google. By claiming and optimizing your GMB listing, you can improve your local SEO.

Mobile Optimization

With the increasing use of mobile devices, local SEO has become even more important. Mobile users are often searching for local businesses, and if your business is not optimized for local SEO, you may miss out on potential customers.

In summary, local SEO is important for businesses that serve a specific geographic area. By optimizing your online presence for local search, you can increase visibility, target the right audience, gain a competitive edge, and improve your online presence on Google, all while being cost-effective.

Do you have questions, or are wondering about a service not listed? Don't fret, call today and we will assist you to the best of our ability!